Dairy Queen will spend about $2 million to promote Fox's animated series Digimon and other shows, according to The Hollywood Reporter. The promotions will include an in-store sweepstakes supported by Fox Kids.com and will launch in June 2002.

The promotion is part of a new strategy by the 5,800-store Dairy Queen chain to concentrate its media dollars and tie-ins during April-June, the trade paper reported.

Fox plans to target collectors and children with its Apes toys, the trade paper reported. Toy Biz, a division of Marvel Enterprises, holds the master toy license for New Line's Lord of the Rings and will unveil action figures, including twin packs that match certain characters from the J.R.R. Tolkien myth against one another. Mattel, which has the master toy license for Potter, will feature a robotic dragon, a potion kit to mix drinkable sorcerer's concoctions, a wand that glows in the dark and a series of 125 collectible "casting stones" that also are the basis for a "rock-paper-scissors" type game. For Paramount's Tomb Raider, Playmates Toys will introduce figures based on the Lara Croft character played in the film by Angelina Jolie.

The busts depict several characters, including Temuera Morrison's "bounty hunter," who is believed to be the father of Empire Strikes Back villain Boba Fett.